/smstreet/media/media_files/2025/08/26/bonding-2025-08-26-16-33-15.jpg)
Oriel Academy, an executive coaching firm, has announced the launch of a new training module in Patient Relationship Management. BONDING! is designed for healthcare, medical, paramedical, hospital support and administration staff. The programme aims to enhance service quality, strengthen patient relationships, and build a stronger reputation for healthcare organisations.
While hospitals deliver advanced medical care and diagnostics, many still struggle to establish meaningful connections with patients. To bridge this gap, Oriel Academy has introduced Bonding!, a specialised training module crafted around real-world challenges faced by healthcare professionals. The programme focuses on equipping staff with essential interpersonal skills to better manage difficult situations and improve patient interactions and experience.
“The goal of this program is to foster a culture of efficiency, empathy, and patient-first service. By building strong soft skills, healthcare professionals can address challenges more effectively and create positive experiences for both patients and staff,” said Mr. Khalid Jamal, Principal Consultant at Oriel Academy.
BONDING! is designed for non-medical staff, paramedical staff, doctors, diagnostic centre employees, nursing home and clinic staff, and others involved in patient care. It emphasises professional conduct, effective communication, empathy and sensitivity towards patients and their attendants, and the ability to handle patients and families with professionalism.
Through this program, healthcare organisations can expect measurable improvements such as enhanced patient services, greater satisfaction among patients, a reduction in complaints from patients and visitors, stronger relationships between staff and patients, and improved professionalism across healthcare teams.