stc tv Wins Golden Award for Customer Insights at SCXA 25

stc tv, the leading regional digital entertainment platform, received the prestigious Golden Award at SCXA 25 for the category of “Best Use of Customer Insights and Feedback”. Recognized for its innovation-driven approach, stc tv’s commitment to advancing the viewers’ experience has set a new benchmark across the MENA region.

The award celebrates stc tv’s transformative customer experience (CX) initiative launched in 2023, which utilizes real-time feedback and AI-powered analytics to refine the product/content roadmap, and personalization. Built on stc tv’s customer-centric growth strategy, this initiative aligns with evolving audience needs, leveraging insights from viewers to enhance engagement. 

stc tv’s CX project deploys advanced tools like AI-driven Voice of the Customer (VoC) systems to analyze interactions across multiple touchpoints. This continuous feedback loop enables the company to implement tailored improvements, creating an enhanced, immersive user journey. 

stc tv continues to transform entertainment experiences, blending its tech-driven CX strategy with its Master Aggregator content model. By offering a wide range of high-quality content and ensuring easy access, stc tv enables audiences in the region to discover and enjoy entertainment that truly resonates with their preferences.