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Mont Blanc and Elle Decor Launch Elle Home Collections

A large format flagship store promoting international brands spread over an extensive 15,000 square feet space, the new store will offer a wide range of high-end home products across various categories.

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Mont Blanc Ventures along with the French conglomerate Lagardère Group owned ELLE DÉCOR is launching their first premium fashion multi-brand home store “Elle Decor Home Collections” at Golf Course Road, Gurgaon. A large format flagship store promoting international brands spread over an extensive 15,000 square feet space, the new store will offer a wide range of high-end home products across various categories. The retail format “Elle Decor Home Collections” offers bed and bath linen, kitchen linen, tableware, and a variety of accessories.

“India is an emerging market and with this retail format we will aim to offer premium brands to our customers, we pride ourselves in partnering with the reputed Lagardère Group to launch India’s first multi brand format of home fashion.” said Rohit Malhotra, President Mont Blanc Ventures.

Designed for ease of use, and showcasing each brand at its best, the store will have dedicated sections to big brand names like Hugo Boss, Ralph Lauren, Lacoste, Diesel, Yves Delorme, Halcyon Days, and Jalla Paris. Aimed to be a one stop destination for premium homeware, it will offer specially curated collections that bring the best of global decor and accessories to Indian shores.

Mont Blanc Ventures is looking to open two more ‘Elle Decor Home Collection’ stores in Delhi-NCR region by next year, while foraying into various other cities in North India as potential markets. An exclusive partner for British tableware luxury brand Halcyon Days, the company plans to launch a special edition crockery featuring the Royal family.

“The Indian market has opened to high end products in the retail sector for a while and we have been keen to bring in a new perspective towards premium and luxury collections. With the availability of high-end brands under one roof we are looking forward to providing an unparalleled experience and utmost luxury in home decor retail to our consumers.” said Satvinder Bedi, Founder and CEO, Mont Blanc Ventures.

Satvinder Bedi – Founder and CEO for Mont Blanc Ventures is a multi-faceted serial entrepreneur, with humble beginnings in Bhopal. She has traversed through various segments of the business world leading her to become an integral part of Mont Blanc Ventures. Her expertise lies in looking at new business opportunities and addressing market need gaps to bring new concepts to fruition.

Dubai based company Mont Blanc Ventures recently opened their offices in India to launch and operate the home fashion business through brick and mortar and e-commerce. The company’s head office is located in Gurgaon, Haryana.

ELLE with 45 editions world over, is a women’s lifestyle magazine with French heritage that focuses on fashion, beauty, health and entertainment. ELLE is the first international women’s fashion and lifestyle magazine, celebrating its 25th year in India in 2022. ELLE has become more than media and is now a global lifestyle and fashion brand with a strong presence the world over in more than 80 countries. With 25 editions and 10 million readers worldwide, the ELLE Decor magazine is the reference in the interior design world, just like ELLE is the milestone in Fashion in the world.

“We are thrilled to launch this first ever ELLE DÉCOR store in India with the Mont Blanc Ventures team. Our united expertise enables us to enhance a stylish combination of home brands in the Indian market.”  said Camille Thelu, Vice President & Managing Director, Lagardère Active Enterprises EMEA & India,

Lagardère Active Enterprises is the dedicated business unit of the Lagardere Group, owner of ELLE brands, that runs the non-media brand extension worldwide.


SMEStreet Edit Desk

SMEStreet Edit Desk is a small group of excited and motivated journalists and editors who are committed to building MSME ecosystem through valuable information and knowledge spread.

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