PBI Co., LTD and Capillary Technologies Come Together to Build Cambodia’s Robust Conglomerate Loyalty Program

Capillary Technologies today announced a long-term partnership with PBI Co., LTD to create a never-seen-before loyalty program for the luxury retailer’s large customer base. With its massive presence of 62 outlets, the group is now looking forward to strengthening, evolving and deepening its customer relationships thereby enabling a single loyalty solution across its premium brands.

PBI Co., LTD and Capillary Technologies will be collaborating across 9 of PBI’s luxury fashion brands like Calvin Klein, TOMMY HILFIGER, CHARLES & KEITH, GUESS, etc. to create an omnichannel umbrella loyalty program that integrates all these brands with a single mobile app-based loyalty program. Entrusting Capillary’s robust Customer Data Platform to collate accurate customer data, it will procure a single view of each customer’s shopping patterns. By leveraging Capillary’s intelligent loyalty platform, the brand will create hyper-personalized engagement with customers and enable customers to earn and redeem rewards across these fashion brands. Ms. Ly Ing from PBI Co., LTD (Vice President) shares, “Understanding the needs of our customers and being enthusiastic of delivering the best customer experience, we are delighted to partner with Capillary Technologies, who will help us to align our business processes between sales, customer service, marketing and operations. We believe that together with Capillary and our future newly-designed loyalty program and app, we will deliver the great customer experience to our customers.”

The mobile app-based loyalty program is all set to digitize PBI’s customer loyalty journey. Elaborating further about the partnership, Aneesh Reddy (Executive Director and Co-Founder) adds, “We are thrilled to enter into The Kingdom of Cambodia and lengthen our stride in the region’s loyalty space. There is a lot of untapped potential in this market where companies are reimagining the traditional and transactional nature of loyalty programs. And to build this seamless digital transformation journey for the PBI Co., LTD, we will be leveraging our robust and intelligent customer engagement solutions.”