MiPhi Semiconductors Expands MEA Presence via Compusouk

MiPhi Semiconductors Pvt. Ltd., a strategic joint venture between Micromax Informatics and Phison Electronics, has announced its strategic partnership with Compusouk, a leading technology distribution company headquartered in Dubai. The partnership marks a key milestone in MiPhi’s global expansion strategy and reinforces its commitment to the Middle East—one of the world’s fastest-growing digital and AI-driven markets.

As regional investments accelerate across AI, cloud computing, hyperscale data centres, smart cities, and digital transformation, Dubai continues to emerge as a strategic technology hub for the Middle East and Africa. Recognising this momentum, MiPhi is expanding its footprint to better serve enterprises, system integrators, and channel partners seeking scalable, high-performance, and reliable infrastructure solutions.

Through this collaboration, MiPhi will leverage CompuSouk’s strong channel ecosystem, regional market intelligence, and execution capabilities to accelerate market access, provide localised support, and enhanced service delivery across the MEA and other global markets. CompuSouk’s experience in managing multi-country distribution and enterprise-led engagements will play a key role in scaling MiPhi’s presence beyond initial launch markets.

Commenting on the partnership, Mr. Prasad Balakrishnan, CEO, MiPhi Semiconductors Pvt Ltd said, “At MiPhi, our mission is to democratize access to advanced technology by delivering efficient, high-performance, and cost-optimized solutions to customers worldwide. As global digital adoption accelerates and AI-driven transformation reshapes the tech landscape at an unprecedented pace, the demand for scalable, reliable, and future-ready technology has never been greater.

To address this shift, we are strengthening our global go-to-market strategy through high-impact global partnerships. Our collaboration with Compusouk enables us to build a seamless and resilient supply-chain ecosystem—combining our innovation-led memory, storage, and next-generation AI solutions with Compusouk’ s global market expertise—to help customers deploy faster, scale efficiently, and optimize total cost of ownership.”

We will be starting with Dubai, as a priority market that currently stands at the intersection of rapid AI, cloud, and data-centric adoption and a highly mature digital ecosystem. Their strong demand and position as a global technology and innovation hubs make them a strategic growth engine for MiPhi. Through our partnership with Compusouk, we are entering the global landscape with speed, expanding with discipline, and reinforcing our long-term commitment to delivering advanced, future-ready infrastructure solutions across global markets.”

Imran Patel, General Manager, CompuSouk added “This partnership with MiPhi represents a strategic step in strengthening our storage portfolio with globally proven technology. By combining MiPhi’s Phison-powered solutions with CompuSouk’s regional execution and channel reach, we aim to build a scalable, long-term presence across the Middle East and other key markets. We see strong demand for reliable, cost-effective storage solutions, and this collaboration positions us well to address both channel and enterprise requirements.”

This strategic collaboration reflects MiPhi’s vision of building a strong international presence where emerging markets play a critical role in accelerating the adoption of next-generation technologies, driving scale, and enabling a truly global innovation ecosystem. MiPhi’s continued expansion is fuelled by growing demand for consumer and enterprise-grade, cost-efficient infrastructure designed for modern, data-intensive workloads. The brands partnership with Compusouk strengthens its Middle East strategy by enabling joint market development, solution-led engagements, and sustained ecosystem growth together supporting the region’s rapidly evolving memory and AI landscape with solutions that deliver scalable innovation, high performance, and operational efficiency. 

In the last quarter, MiPhi has expanded its footprint into two high-growth international markets—Dubai and Bangladesh—marking a significant milestone in its global expansion journey. This strategic move reinforces MiPhi’s commitment to driving innovation and building a strong presence across key global markets. By following a strategic and phase-wise expansion approach, MiPhi is not only entering fast-evolving regions but also laying the groundwork for deeper regional collaborations, scalable market development, and sustained long-term growth.