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Wear That Set to Elevate Women’s Fashion in the UAE

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Wear That, The UAE’s first leading online personalized styling service, launches their new summer campaign, transporting women to alternative destinations through fashion. Catering to looks for Adventures in the City, Island Escapes and Exotic Safari destinations, Wear That stylists offer females an innovative take on shopping, via a distinct retail concept that is transforming the market.

Launched in 2018, Wear That offers women an entirely stress-free shopping experience at their fingertips. The process involves three simple steps that include, filling out a form on the website, paying a one-time styling fee, and receiving a consultation with an assigned stylist. Within a week the customer receives a curated collection of looks in a branded box featuring 6-15 items, containing unique pieces from brands unavailable for retail in the country.

The customer gets to try everything on, keep what they love and return what they don’t; a process designed to make shopping easy, quick and convenient. The Wear That experience includes free delivery, collection of unpurchased items, and resizing as needed, alongside access to a personal stylist for guidance at any time. Ultimately, the company is built on linking the human touch with data science and technology, to bring women an unparalleled personalized styling experience.

“We have styled thousands of women across the country since our inception in 2018. This has allowed us to collect valuable market data, which drives the key decision-making processes in the business, from buying, to styling, to marketing, and hiring. Every feature of the company is set-up to offer the most fashionable clothes at the price points and quality that our clients want,” says Heidi Shara, Founder and CEO of Wear That.

Wear That’s vision is to be every girl’s styling solution, offering real women a modern way to elevate their personal styles, while providing them confidence and convenience via a box of curated looks hand-picked just for them.

SMEStreet Edit Desk

SMEStreet Edit Desk is a small group of excited and motivated journalists and editors who are committed to building MSME ecosystem through valuable information and knowledge spread.

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