While many Internet providers have aggressively lobbied the United States’ Federal Communications Commission to restrict or end the net neutrality game. On June 11, net neutrality protections will cease to exist. This means your internet service provider will be able to engage in content-based discrimination. Internet content it likes — for political or financial reasons — will be delivered at top speeds, while content it disfavors will be slowed or even blocked.
But will that start happening on day one? Almost certainly not, because the big telecoms that fought so hard to kill net neutrality are smarter than that.
Millions of dollars are spent lobbying to end net neutrality, and they are certainly going to expect a healthy return on that investment. While the ISPs are clearly focused on increasing their profits, here the ISPs are likely to be patient. Their wisest course of action will be to eliminate net neutrality like a slow drip over time in the hope that consumers won’t notice and will stop caring.