Ola Goes to UK

India's leading ride-hailing aggregator Ola rolled out its cab service in the UK's Birmingham, Liverpool and Reading cities, offering private hire vehicles and black cabs to commuters.

"The local councils in the three cities granted us license to offer taxi and private hire vehicles to commuters," said Ola in a statement.

Celebrating the launch, Ola offered customers in Liverpool free rides on green tuk-tuks last week in a limited time period, as a part of the promotional campaign.

Ola says that it is the only app that offers black cabs and Private Hire Vehicles (PHVs), giving both driver-partners and users more choice. In a bid to bring more drivers on to the platform, Ola offers the highest share of revenue, charging just 10% commission to black cabs and 15% to PHVs, compared with 25% charged by competitors.