Columbia Pacific Communities (CPC), India’s largest and most preferred operator of senior living communities, has announced a strategic partnership with Portea, the leading out-of-hospital healthcare brand in India. This partnership brings together two leading service providers of the country with complementary services that will enable senior residents of CPC to avail specialised medical care and attention in the comfort of their homes.
For Columbia Pacific Communities, high-quality healthcare for its residents in the safety of their homes has always been of utmost priority, particularly since the pandemic. The partnership will allow CPC’s residents to get priority access to Portea’s home healthcare services at discounted rates; equally, it will allow Portea to expand its reach to a wider segment of the elderly population. The partnership will empower both brands to leverage each other’s strengths towards serving seniors better.
Portea, which has its footprint across 40+ cities in India, will serve all 10 communities of Columbia Pacific Communities across Bangalore, Chennai, Puducherry, Coimbatore and Kancheepuram.
Speaking on the occasion, Mohit Nirula, Chief Executive Officer, Columbia Pacific Communities said, “We are excited about this partnership with Portea as it is aimed at providing the best healthcare services to our senior residents. High-quality healthcare access for our senior residents within the comfort and safety of their homes continues to be the top goal of Columbia Pacific Communities. The families of the residents can be assured knowing that their loved ones are getting the best medical care and attention available. With Portea’s expertise and resources, our residents will have access to world-class and round-the-clock medical services which will enhance the quality of care we provide to them. With this partnership, we are extending our brand philosophy of positive ageing and reaffirming our commitment to helping seniors live a healthy, happy and a fuller life.”
Commenting on the new association, Vaibhav Tewari, Co-founder and CEO Portea, said “Our strategic partnership with Columbia Pacific Communities will enable us to expand our reach and offer our healthcare services to a captive audience of senior residents of CPC. This is a unique market segment with specific healthcare requirements, and Portea’s home healthcare services can provide a customised solution to meet the needs of senior residents. By leveraging and combining CPC and Portea’s gamut of offerings and best-in-class professionals, we can achieve unrivalled healthcare services for seniors in the communities.”
Portea will offer a dedicated health manager to residents of Columbia Pacific Communities and the services will be offered at discounted rates, guided by quarterly engagement calendars. The services provided will include nursing attendant, nursing care, physiotherapy, doctor visits, lab sample collection, and medical equipment (rental and sale). Senior residents suffering from chronic illnesses will benefit the most from Portea’s trained team of medical professionals who will offer personalised and timely medical attention. This association will add value to the residents of Columbia Pacific Communities by providing them medical care and convenience.
The online healthcare industry in India is growing at a CAGR of over 27% and will be valued at INR 485 billion by 2024. Senior living communities are increasingly becoming a preferred choice for senior citizens across the country for the holistic health and wellness facilities and programmes they offer. Columbia Pacific Communities is committed to making seniors age positively and make them live healthier for longer with its single-minded focus on healthcare. Through this partnership with one of the country’s leading online healthcare platforms, it will make primary healthcare more accessible and affordable for its residents.