Franks Hot Dog Expands QSR Business to India

Franks Famous Hot Dog, the cult-favorite French QSR brand behind the gourmet Roll-Dog, is making its highly anticipated India debut at the 21st edition of Franchise India Expo, taking place on May 17–18, 2025, at the prestigious Yashobhoomi, India International Convention and Expo Centre, New Delhi. This participation marks a pivotal moment in Franks international growth journey and introduces Indian investors to one of Europe’s most dynamic fast-casual food concepts.

Founded in 2020 in France, Franks Famous Hot Dog has revolutionized the classic American hot dog into a premium dining experience with its signature Roll-Dogs—fresh, oil-brushed toasted buns filled with top-tier ingredients and bold global flavors. With 17 outlets across France and a million hot dogs sold in 2023 alone, Franks has established itself as a modern QSR disruptor in Europe’s fast food space.

Now, the brand is ready to bring its winning formula to India—one of the world’s most promising QSR markets.

At the Booth, Franks will showcase its flexible, franchise-ready formats, including: Kiosk setups for high-footfall areas, Compact takeaway models, and Full-scale dine-in outlets.

Backed by comprehensive franchise support—spanning location scouting, store buildout, staff training, supply chain, and marketing—Franks offers an asset-light, high-margin business that aligns with India’s growing demand for affordable yet gourmet fast food experiences.

“India is a natural next step for our expansion,” said a spokesperson for Frank's Famous Hot Dog. “The country’s youthful demographic, evolving taste palate, and enthusiasm for global food trends make it an ideal market for our Roll-Dogs. We’re here not just to launch a product, but to lead a hot dog revolution.”

As part of the Franchise India Expo 2025—Asia’s largest franchise platform, which is expected to generate Rs. 2000 crore in deals and draw 20,000+ business buyers and investors—Franks is seeking Master Franchisees, Regional Developers, and Unit Partners in metro, Tier 1, and Tier 2 cities.

Entrepreneurs visiting the Franks booth can sample the iconic Roll-Dogs, explore investment options, and gain firsthand insight into how Franks is redefining fast food with flair, flavor, and franchise-friendly economics.

Founded in France in 2020, Frank  Famous Hot Dog is the creator of the Roll-Dog—a premium reinterpretation of the traditional hot dog, offering gourmet ingredients, European craftsmanship, and a bold brand personality. With a footprint across France, and expansion underway in Switzerland, Belgium, and now India, Franks is on a mission to become the world’s #1 hot dog QSR brand.