Working Capital Case Study: The Indifi Way Manging Capital Flow

The food services industry in India is expected to reach 5 lakh crore by the year 2021, led by a healthy 16% growth rate in the organised sector. High percentage of the young and working population with high disposable incomes and tech savvy and experimental nature, is eating out or ordering in more than their predecessors, thereby driving the market growth.

The impact of the expanding market on the entire ecosystem- right from real estate to kitchen equipment to supply chain and employment- is quite visible. However, some challenges still persist.

Current Challenges

One of the significant challenges is related to managing working capital and arranging funds to invest continuously in business growth. These challenges have two main causes.

Firstly, the traditional lenders need collaterals to provide working capital loans for restaurants and, as most restaurants run on leased or rented premises, mortgaging business premise is not an option and mortgaging residential premise is not desirable. Secondly, traditional lenders take a long time to process the loans for restaurants. The lenders may ask restaurant owners for a business plan and a detailed budget in addition to their personal and business credit history. The restaurants lose many business opportunities while fulfilling all requirements of this long process.

Being cognizant of the above challenges, the owners of a restaurant chain aspiring for a business loan for expansion and improved operations tried a new approach to access funds. Its story can serve as a blueprint for other restaurants to follow.

Thea Kitchen Private Limited

Started by professionals from the financial services industry, who not only have a passion for food but a pedigree in Hyderabadi cuisine, Biryani Blues, a venture of Thea Kitchen Pvt. Ltd. serves delectable and inviting Hyderabadi dishes. With experienced chefs from the land of biryanis and korma, authentic taste has been given top priority while designing the menu. Thea kitchen has its outlets widely distributed In Delhi NCR region with 31 outlets located in different locations. It has recently opened outlets in Chandigarh and Jaipur and is also planning to spread its business across Mumbai and Bangalore.

Challenges faced in expansion plans

Expanding business across Mumbai and Bangalore meant that fresh funds were needed. There was another requirement of working capital funds infusion to run smooth operations in addition to running offers and promotions to penetrate the new markets while keeping the revenue clock ticking. The business leaders at Thea Kitchen were examining various alternatives to overcome these challenges.

Solution offered by Indifi

While looking for funds, Thea Kitchen approached various lenders and finally decided to proceed with Indifi for their immediate capital needs. Indifi offered completely unsecured business loans to Thea Kitchen based on the digital trace of transactions with their food delivery partners and other direct sources. Speaking on the solution offered by Indifi, Aparna Andrews, Co-Founder, Biryani Blues, said

"We are very thankful for the favor shown by accepting and approving our application for a business loan.

The business loan with Indifi was quick and we got it with minimum hassle and limited documentation. The best part was that this loan is in sync with our business transactions and we need not worry about repayments separately. Indifi helped us to grow with its amazingly simple process of loan application and quick restaurant loan disbursal.

At The Kitchen Private Limited, we would recommend every restaurant irrespective of their size to partner with Indifi for the growth of their business. Indifi works closely with restaurant businesses and offers business loans that are not just quick and also designed for business growth."

The next success story on restaurant business loan can be yours. Apply for customized loans for restaurant businesses on Indifi website and get instant access to funds for growth and expansion. Indifi offers business loans for restaurants for all purposes whether it be setting new outlet, investing in base kitchen, building working capital or investing in local or digital marketing.