Article authored by Mr. Taher Mandiwala, Co-Founder and CTO, Hats Off Digital Private Limited
Businesses today need to move with the modern times. We live in an era today where everything is at our disposal just by a few finger clicks. Gone are the days when one would do the business traditionally, today working hard is important but working smart is more important. Communication in business is all done via calls – voice and video, from all over the world, or just through quick Whatsapp messages and groups.
The digital era has actually made it very easy to reach out the businesses to their consumers locally as well as internationally. You can interact with your customers directly without any delay and gain instant feedback. People also seek investors, franchisees and focus on building an effective company website and social presence, as it has a direct reflection image of you and your company.
Your network today is your net worth. This is extremely important in today’s influential era. To make your company’s presence known and follow business techniques of today’s times, it is very important to be digitally savvy. You get all your products online today at extremely competitive prices.
Being digitally savvy has a lot of advantages in today’s fast paced convenience era. If you know how to place your company website in the top search categories on google, fit in the correct keywords and catch the pulse of your online presence, you are definitely here to stay. The best of companies today are seeking digital support to sustain in the industry, despite being established for so many years. Competition has increased and applying current trends to your work module is the smart way to work simultaneously as you work hard as well.
If you have an online presence but your competitors are easier to find and are found first, you still might not be found at all. Simple questions that your prospects may want quick answers to should be easily discoverable online, such as where you are located, what your hours are and what you specialize in. By looking at your website and your competitors’ websites side by side, your prospects should be able to compare hours, prices, special offers and more.
This is why it’s imperative for you to know what your competitors are up to. Your prospects are already checking both you and your competitors out. They are already comparing you against each other. What are they finding out?