The Often-Undervalued Approaches to Online Advertising

The online world is full of humble approaches that add up to something great, and these can’t be overlooked just because they illustrate small steps towards a distant goal.

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Operating a small-medium enterprise puts you in an awkward place for advertising. You're not big enough to invest in the mainstream options used by large businesses, and yet smaller local approaches can seem like they're not creating a broad enough reach. This is an area where many businesses struggle, ignoring the most basic foundations in faor of adopting more bombastic applications on a limited advertising budget. 

While doing something special, unique, and eye-catching is a viable strategy in advertising, just as important is building and maintaining a solid basis. The online world is full of humble approaches that add up to something great, and these can’t be overlooked just because they illustrate small steps towards a distant goal. Engage with each of these steps, and you’ll set your  business up for more wide-reaching possibilities in the future. 

Getting Started with Google 

The very first step of entering a business into the online space is understanding that love it or hate it, everything depends on Google. This once-humble search engine can make or break the accessibility and engagement your brand has with customers, and if you want to succeed, you need to play its game. 

To start with, this means creating a business profile on Google. This can be achieved simply through Google Maps, where you can navigate to your physical location and click on the correct place on the map to add your business. Sometimes Google can add businesses automatically, but entering or modifying the data yourself will allow for far better accuracy and more detailed information. If this information includes your operating hours, contact information, and social media pages, the click-through rate will be vastly improved. 

Being accessible on Google will also aid with AI-generated search improvements, which we’ve noted before at AI searches are becoming increasingly popular, so getting ahead of this technology will make you more likely to succeed once the tech becomes more mainstream.

Digital Marketing Pixabay

Source: Pixabay 

Joining the Community

Next is to work with the businesses and websites that appear around your enterprise. There are often support pages that appear around popular industries, where common names will be shared by users alongside their relative benefits. This could be on something like a local forum, social media page, or even a dedicated website. These websites provide the most interesting opportunities, allowing you to directly advertise the key components of your business. 

To cover the website example in more detail, consider the online casino industry, and how dedicated comparison websites interface with both providers and customers. Services like that at compare names like Casino Days and Leon Casino. They provide quick looks at elements such as ratings, bonuses, mobile compatibility, and game availability. This kind of comparison goes beyond what a simple listing on Google can do alone and can help you put your best foot forward for new potential customers. 

Covering Social Media 

According to statistics websites like, Facebook alone serves more than three billion active monthly users. The highest number of these come from India, making catering to this and other social media systems all the more important. 

Facebook needs to act as the basis for any social media page. As what is essentially the Google of social media, this option is too important to ignore. Succeeding here involves going beyond simply showing your business exists, instead using the service as an online hub to interface with the public. This again means including key information like operating hours and location, driven further by demonstrating an active presence. Communicate openly with customers, reflect a positive attitude, and its possible to build a following even beyond direct consumers. 

Other social media platforms will then need to be chosen depending on your business. An enterprise that works heavily with visual elements could work well with Instagram, for example,  showing off works in progress or upcoming goods. TikTok could be great for showing off peaks behind the scenes and funny moments, all of which contribute to your overall public visibility.

Social Media

Source: Pixabay 

The central idea behind all of these elements is that every approach adds to your overall potential sphere of influence. The more options you adopt and accomplish well, the more that online algorithms will offer your content. This can create a kind of feedback loop, where the more popular you are, the more popular you become. Understand the basis, put the work in, and maintain what you’ve built, and you’ll find your business in a far better place for an increasingly online future.


Digital Marketing