GoDaddy Survey Unleashed Potential of Indian SMEs for the Digital
World’s largest technology provider dedicated to small and medium enterprises (SMEs), GoDaddy has released its Global Web Developer’s Survey, a global study of web developers and designers – a leading indicator of small business growth.
According to study released by GoDaddy, over two-thirds of web pages designed by web developers for small businesses in India are more likely to be tailored and targeted for mobile.
Supported by the explosive growth of the mobile marketplace, over 50 percent of the work done by Survey respondents is driven through mobile platforms. The pervasiveness of smart devices and increasing affordability, has further encouraged millions of small businesses to leverage mobile to enhance their business, it said.
The Survey Findings
Around 50 percent of developers in emerging markets like India, tend to have more new businesses when compared to developers in other regions. The emergence is also driven by the growing internet adoption by small businesses in the country. This is fueled by the face-to-face and email communications, both are leading modes of communication for web developers to reach small businesses in India.
“Web developers are a driving force in helping SMEs increasingly do business online and helping to shape the growth of the digital economy. Web developers in India regularly guide and engage with small businesses to help them get online, given the Do-It-For-Me nature of the customers. At GoDaddy, our mission is to work closely with web developers and designers, and our reseller partners, by enabling them with online tools to deliver a distinctive online presence for their client,” said Nikhil Arora, Managing Director & Vice-President, GoDaddy India.
The GoDaddy Web Developer Survey conducted in India, the United States, Germany, United Kingdom, Brazil and Mexico by the research firm Evans Data, highlighted that developers in India are more likely to identify technical skills as important for business, further highlighting the Do-It-For-Me nature of India market.
The primary drivers of small business websites globally are:
• Selling new services to existing clients: 40 percent
• Providing support to existing clients: 31 percent
• Finding new clients and reselling products/services: 28 percent
The research also shows key differences between more mature and nascent markets, such as the, United States and India.
As the industry continues to mature, the Survey finds a strong desire for continued learning and support for certification programs. Overall, 83 percent of developers and designers support a certification program that focuses on improving the skills and expertise of web professionals.
Overall, the Survey provides insight into an industry that is integral to small business growth and the overall health of a digital economy. For example, two in five respondents said they now tailor web pages specifically for mobile devices, with the majority reporting they spend most of their time on mobile.
The research project surveyed 1,500 web professionals globally.