In a major first step to breaking the language barrier for Indian customers, Amazon India announces the launch of Amazon in Hindi. The launch now enables shoppers in India to enjoy the ease and convenience of Amazon’s shopping experience in Hindi.
Customers can now read detailed product information, find deals & discounts, place the orders, pay for their orders, manage their account information, track their orders and view order history conveniently in Hindi. At launch, the Hindi experience is available on the Amazon mobile App on Android & mobile website.
Talking about the launch, Manish Tiwary, Vice President, Category Management, Amazon India said, “Our aim is to ensure any customer can find anything they want on Amazon.in, anytime and anywhere, irrespective of the language they speak or where they come from.”
The launch of the Hindi shopping experience is a significant step towards bringing the next 100 million customers online”.
The Amazon team, consisting of language experts and translators, has chosen commonly used terms over perfectly translated words to make the shopping experience easily understandable and seamless for customers who are more comfortable with Hindi.