US tech giant Apple announced to donate Rs 7 crore towards the ongoing relief work.
“We’re heartbroken by the catastrophic flooding in Kerala. Apple is donating Rs 7 crore to support the life saving work Mercy Corps India and the Chief Minister`s Distress Relief Fund are undertaking to support survivors, help those who have been displaced and rebuild homes and schools,” the Cupertino-based iPhone maker said in a statement.
Apple has also added support banners to its home page, along with App Store and iTunes Store, allowing customers to donate to Mercy Corps.
“We have also activated a donation button on iTunes and the App Store so customers who wish to donate to Mercy Corps` efforts can do so easily,” Apple said.Apple often uses the iTunes Store and App Stores to raise money for donation during major disasters.