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ShopClues Eyes to Register Growth Explosion with Refurbished and Unboxed Gadgets Segment

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India’s leading online marketplace, ShopClues plans to disrupt the Indian e-commerce market through refurbished and unboxed products. Re-New gadgets, a dedicated category for refurbished and unboxed electronic devices, including Laptops, Smartphones,and Tablets is set to change the market dynamics, believes ShopClues officials.

The Re-New Gadgets category is all set to re-model the landscape of electronics in e-commerce, making ShopClues the first e-commerce player to address this largely unstructured market opportunity. The sub-categories included in Re-New gadgets are Unboxed gadgets (Brand and Expert certified) and Refurbished gadgets (Expert certified).

Nitin Kochhar, Senior VP, Categories, said,
“At ShopClues’ Re-New gadgets, we are not just re-selling unboxed and refurbished products, we aremoving beyond the nascent C2C naturein this market and adding definite value to every product in this category. It is also value for money for our discerning customers, who want the latest features in popular brands at affordable prices.We have partnered with top electronics brands including, Xiaomi, OnePlus, Le, and Asus. The Re-New gadgets category presently offers Laptops, Smartphones, and Tablets. We also plan to grow this category to include a larger universe, ranging from TVs to watches and more!” Radhika Aggarwal, Co-Founder & Chief Business Officer, shared,“At ShopClues, our vision has always been to build the largest e-commerce destination for the real India, and we have been working on structuring the local retail market thus far.With a focus on the Re-New Gadgets category, ShopClues is structuring the massive opportunity around Unboxed and Refurbished electronics.Extensive primary research has informed us that there is a huge need gap when it comes to consumers buying unboxed and refurbished gadgets, especially with awareness, availability, and quality assurance.We are delighted to be the first e-commerce player to solve this massive problem for our customers via Re-New Gadgets. Our product teams have also solved the fundamental problem of trust & quality via a specific Surety Badge – Surety Re-New-which signifies that the product has gone through the 5 levels of quality checks, something that no local seller can replicate.”

ShopClues had previously experienced successful brand associations and gadget sales with brands like OnePlus 3T, Asus Zenfone2, LeTV Le 1s and more.

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