Being a second fastest growing car company in India – Nissan is set to grow it’s presence across India. The Japanese car maker Nissan is on a two-pronged strategy to target smaller cities and towns across India by opening new dealerships and develop a robust network of modern workshops. The mandate that Nissan has taken is to open around 30 new dealerships every year to cover 250 districts pan India within next four years.
“We have 150 dealerships across India. We are now focusing on major districts and towns across India so that our products are within reach of our potential customers. Every year we will open 20-30 new dealerships that will have a fully equipped, state-of-the-art workshops. We are the only car company that offers two distinct brands ‘Nissan and Datsun’ to our customers. From current two per cent market share we will capture 5 per cent market share by 2020. To meet this demand we are fully prepared,” said Mr. Arun Malhotra, Managing Director, Nissan Motor India Pvt. Ltd.
The company has opened new Nissan dealership at Kangra in Himachal Pradesh last week, said small towns and cities offer good growth possibilities for the Japanese car maker.
Nissan’s India Commitment
Mr. Malhotra said Nissan plans to introduce eight new Make-in-India models by 2020. Four each from Nissan and Datsun brands. These Make-in-India models will be exported across the globe.
“We are offering best after-sales service to our customers and our after-sales strength is boosting growth for our business. We have improved considerably over the years in the annual J.D. Power India Sales Satisfaction Index (SSI) Study. Last year we stood second which shows people’s affinity towards our brand. For better customer experience, we are opening highway service centres so that those driving Nissan cars are never far away from our service engineers. We have opened 20 highway service centres and plan to add more covering all major highways across India,” he added.
Apart from Japan and US, Nissan has opened its R&D Centre in India. The company has set up 600-acre manufacturing plant in Chennai to cater to Indian and global markets. India is turning out to be a major export hub for the Nissan Group. Incidentally, Nissan along with its Datsun brand has emerged as a real challenger to the market leader — Maruti Suzuki — by offering a range of products from entry-level to mid-level cars.