Three-day training programme on product differentiation strategies through the brand building for Micro, Small and Medium Enterprises (MSMEs) is being organized by National Institute for MSME (ni-msme).
The three-day program starting from April 29 to May 1, 2019 aims at supporting MSMEs by helping them to understand and plan brand building.
The event will also help them understand the concept of product differentiation strategy and its advantages, consumer behaviour and brand strategy, intellectual property- differentiation strategy and creating a strong brand.
MSMEs will also learn the role of brands in strategic marketing planning, key concepts and applications in brand building and brand management, e-branding and case studies.
The training methodology comprises lectures, case studies, group discussions, short videos and clippings. The entire programme will be highly interactive.
The event is also for prospective and existing entrepreneurs. The second schedule for the event is from May 6 to May 8, 2019.
On successful completion of the programme, a certificate will also be awarded by ni-msme.