Mitsubishi Electric India (MEI) inaugurated its exclusive and unique concept showroom MEQ Cooling Planet for air conditioners at A-238, Okhla Industrial Area, Phase 1, New Delhi. Mitsubishi Electric have been world leaders in air conditioning systems for residential, commercial and industrial use for decades. Mitsubishi Electric Quality (MEQ), measures the quality to give the best experience in our products, services, partnership and people. MEQ Cooling Planet is a unique concept showroom that clubs together Mitsubishi Electric’s world-class technology and affordability. MEQ Cooling Planet offers a range of the company’s products with quality and durability at a lower ownership cost. These showrooms are designed to encourage residential and commercial customers to have a touch and feel of MEI products.
Mitsubishi Electric’s air conditioners are known to provide exemplary performance in diverse climatic conditions and each product is an amazing feat in its own, delivering years of quiet operation, energy-efficient performance and minimum impact on the environment.
Speaking of the MEQ Cooling Planet concept, Mr. Yozo Ito, Director and Business Unit Head of Air conditioners, Mitsubishi Electric India (MEI) stated, “Studies have shown that conventional stores are as relevant as ever because a large percentage of consumers prefer to shop at such stores. Consumers prefer to shop in stores because they like to touch and feel products before they make a purchase decision and value face-to-face interactions with store associates. In this reference, MEQ Cooling Planets is a unique idea because they encourage customers to visit the store, take a proper look and then make a decision.”
As of now, Mitsubishi Electric has opened more than 21 MEQ Cooling Planet(s) in India and have 800 authorized dealers across the country.
According to Mr. Neeraj Gupta Senior General Manager- LE Division, Mitsubishi Electric India (MEI), “Many shoppers in India still prefer to try out products before buying them. There is a whole set of customers that prefer someone to walk them through the purchase process. Cooling Planet extends a unique experience as it provides the customers complete knowledge in the field of air conditioners. Also, we are committed to provide unparalleled consumer experience with a network of highly trained sales, service and maintenance through our strong dealer network. Now, for any issues with regards to air conditioners, customers can contact 1800 102 2626 and our service department will be available to resolve the problem in a short turnaround time”