CA Kunal Singhal, MD EAZY ERP was awarded with the Outstanding Excellence in Global Business at the 2nd ICEIL 2018 (International Conference on Entrepreneurship, Innovation & Leadership) held recently in AMITY University in the presence of important dignitaries like Mr. S K Sarkar , National President , Indo American Chamber, Mr. Atul Kumar , President, Indian Importers Chamber and Mr. R K Sharma ,President, Indo Latin American Chamber and Mr. S. Vijay Kumar, President, Indo African Chamber.
EAZY ERP, a ‘Make-in –India’ brand, was selected among various other nominees for its achievements and successful entry in foreign markets like UAE, Nigeria, Bangladesh, Kenya, Saudi Arabia etc.
While accepting the award, Kunal shared his experiences and struggles of entering international markets. According to him, it is a good idea to form channel partners in unexplored markets to mitigate the risk factor, build local presence and develop trust for your products in the market. To formulate a robust global strategy, businesses also need to put efforts into marketing activities well in advance which will create some brand awareness by the time expansion roll out takes place.
EAZY ERP is a known name in the ERP industry and has won many accolades for its contribution to the development of the MSME sector in the past. It provides various other enterprise IT solutions like DMS, CRM, Asset Management & Payroll Management. The company has many big names in its clientele like MDH Group, Ashok Masale, Crompton, Polycab, Kamdhenu Paints, Astral Adhesives to name a few.