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Korean Wave in India Helps Korikart Continue to Grow

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Upping the K-game in the Indian market, Korikart, Indias leading one-stop online store for Korean products, recently witnessed a surge in business. Delivering fine-quality Korean products ranging from Beauty, Skincare, Food, Fashion, Home, Kitchen etc. this Delhi based brand has been fuelling the K-Pop culture across India ever since the launch in 2018 and recently acknowledged a 300% surge in its sales since March 2020.

Owing to India’s evolving interest in all things Korean, the ecommerce giant is seen picking pace by offering over 70 labels and more than 380 SKUs. Over the last few months, the brand has added quite a few categories such as gourmet food, tea and coffee to name a few. It has come a long way from debuting as a Korean cosmetic website to further expanding to a one-stop-store that offers varied choices in food, home, kitchen, personal care, fashion and others. Establishing a strong foothold in the digital world, the brand has caught the most fame in the metro cities as well a Tier-II towns and parts of the Northeast, Punjab, Rajasthan.

Furthermore, Korikart got a huge push and an aggravated customer-engagement during the lockdown. It was one of the few brands that saw an upward growth as far as sales are concerned. The pandemic has rather worked to the brands advantage, catapulting the sales of K-food the most due to the work-from-home scenario across the country.

With people switching to more options other than cosmetics and skincare, Korikart has even seen an interest among customers for products such as airtight containers, air-purifying masks, car air purifier, K-toys, noodles, green tea, intimate hygiene wash and wipes, clothing and a lot more. With coffee, green tea, hot sauces making their way to the patrons and reaching corners of the country including Assam and Darjeeling, the brand has found its takers all across.

Mr. Seo Youngdoo, Founder, Korikart

We are really excited to announce that we’ve grown multifold since March 2020 in the Indian market. Our sales have reached up to 300% and we are looking to hone in on this opportunity and grow our brand, Korikart in a huge way. Brand’s online presence has helped us a great deal connecting with Indian customers even in the smaller cities across the country. We love providing them with an array of Korean products while simultaneously minimising any extra costs which they pay on other ecommerce platforms because we want people to have access to good quality Korean products,” says Mr. Seo Youngdoo, Founder, Korikart.

Korikart has joined hands with many labels and businesses to showcase a huge variety of products on its platform. The marketplace wants to be the only Korean go-to portal for both Indians and Koreans to get access to good quality products. Additionally, the brand has already launched Korikart in Thailand and has plans to soon unveil it in Indonesia, Philippines and Japan before going global.


SMEStreet Edit Desk

SMEStreet Edit Desk is a small group of excited and motivated journalists and editors who are committed to building MSME ecosystem through valuable information and knowledge spread.

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