Private sector HDFC Bank announced organizational rejig under ‘Project Future-Ready’ for the next wave of growth.
In a statement, it said it is reorganizing itself into three areas, viz business verticals, delivery channels and technology/digital to be ready for the future and capitalize on the opportunities.
HDFC Bank said it will re-double on its business verticals – corporate banking, retail banking, private banking, government and institutional banking, and retail assets and payments.
In addition, it is increasing its focus on the commercial banking/micro, small, and medium enterprises (MSME) vertical with its digital offerings.
The bank said it will invest in its delivery channels – branch banking, tele-service/sales (including virtual relationship manager channel), and sales channels aligned with the business verticals and digital marketing.
All the businesses and delivery channels will be backed by technology/digital as the core backbone.
“We are creating engines of growth with top-tier talent backed by technology and digital transformation to capitalise on opportunities that will accrue in the coming time,” Managing Director Sashi Jagdishan said.