Canara HSBC Life Introduces Promise4Life For Long-Term Planning

Canara HSBC Life Insurance Company Limited has announced the launch of Promise4Life, a non-linked participating individual life insurance savings plan created to help individuals secure long-term financial stability while building a legacy for their families.

As life expectancy continues to rise and financial planning increasingly spans multiple life stages, individuals are seeking solutions that offer lifelong protection and guaranteed income. Promise4Life is designed to cater for these needs, from securing a family’s future with secondary income to planning for retirement and legacy. It combines elements such as guaranteed income, cash bonuses, and life cover up to the age of 100 years for policyholders, enabling them to plan with confidence across every stage of life.

To further support financial flexibility, Promise4Life includes features such as a Savings Wallet, which allows policyholders to accumulate their income payouts, and a Premium Offset option, enabling the use of income benefits to pay future due premiums.

Plan options under Promise4Life include:

• Promise4Life Forever Income, which provides guaranteed income and cash bonuses starting from the first policy year and continuing till age 100, along with comprehensive life cover
• Promise4Life Century Milestone, designed for legacy creation, offering a lump sum maturity benefit at age 100 along with accumulated reversionary and terminal bonuses
• Promise4Life Assured Term Income, which delivers guaranteed income for a chosen policy term to support specific life goals such as retirement, children’s education, or other key milestones, along with life cover and maturity benefits

Commenting on the launch, Rishi Mathur, Chief Distribution Officer - Alternate Channels and Chief Marketing Officer, Canara HSBC Life Insurance, said, “Customers today seek financial solutions that address their evolving needs across multiple life stages. Promise4Life has been designed to provide lifelong protection up to age 100, while combining guaranteed income with cash bonuses to help customers plan confidently for the future. With innovative features like Savings Wallet and Premium Offset, this plan reflects our commitment to delivering flexible, dependable, and relevant solutions for real-life financial goals.” 

With the launch of Promise4Life, Canara HSBC Life Insurance continues to strengthen its product portfolio with customer-centric offerings, reinforcing its role as a trusted partner in long-term life planning.