ABSLI Launches अ-Nishchit Index 2.0 On Household Uncertainty

Aditya Birla Sun Life Insurance Company Limited (“ABSLI”), the life insurance subsidiary of Aditya Birla Capital, India’s leading diversified financial services company, today announced the launch of the अ-Nishchit Index 2.0, a nationwide measure of household uncertainty. The nationwide index pegs India’s overall uncertainty score at 79, showcasing various aspects of uncertainties in the lives of India’s citizens.

The अ-Nishchit Index 2.0 captures uncertainty across 11 parameters and 49 attitudinal statements, broadly classified into uncontrollable external risks and potentially controllable personal factors. These factors reflect how Indians perceive risks related to economic stability, health, safety, emotional wellbeing, digital security, family responsibilities and environmental factors. Validation checks conducted as part of the study show that 73% of respondents reported being extremely worried about their future, reinforcing the robustness of the Index outcome.

Personal Finance Concerns Remain Elevated among Indian Households

The survey shows that personal finance anxiety in India is increasingly shaped by preparedness gaps rather than income levels alone. Concerns around economic and financial instability remain high at (80), led by fears of inflation eroding savings (81) and incomes failing to keep pace with rising living costs (80). This anxiety extends into long term planning, with respondents uncertain about their ability to build adequate wealth (80) and maintain emergency buffers for job loss or medical shocks (79), while a significant proportion are also unsure whether their insurance adequately covers serious illnesses (78).

Retirement related worries are also prominent, with an index score of 78, reflecting concerns around the rising cost of elderly care (79), doubts about financial independence in old age (78), and insufficient retirement planning (78). Together, the findings point to a growing shift in personal finance priorities, from wealth creation alone to ensuring resilience across working years, healthcare needs, and retirement.

Financial preparedness linked to lower uncertainty

The Index remains largely consistent for individuals holding up to three insurance/investment products, with scores ranging narrowly between 78 and 80, closely aligned with the overall index score of 79. A similar pattern is observed for investment ownership, where respondents with one to three investment instruments record stable scores of 79 to 80.

A distinct shift appears only among the cohort holding 4 or more insurance/investment products, where the index score drops to 73 for insurance and 75 for investments. This indicates that meaningful reductions in perceived uncertainty emerge only once households achieve deeper, more diversified financial coverage, reinforcing that breadth and layering of financial protection rather than basic ownership drives greater financial certainty.

Mr. Kamlesh Rao, MD & CEO, Aditya Birla Sun Life Insurance, said, “The अ-Nishchit Index 2.0 delivers a clear message: as uncertainties across economic stability, climate impact, health risks, digital security and long-term financial security increasingly converge in everyday life, India’s path to greater certainty lies in proactive, layered and well-understood financial preparedness that helps individuals and families move from managing uncertainty to regaining control over their future.”

What Drives Uncertainty in India

Uncontrollable factors dominate the index. Economic and financial instability (Rank 1) and environmental and climate concerns (Rank 2) emerge as joint top drivers, with an अ-Nishchit Index of 80, reflecting concerns around inflation, income volatility, climate events, and long-term sustainability. Digital and cybersecurity risks, public safety and crime (Rank 4), along with government policy and geopolitical factors such as taxes, fuel prices, and global conflicts (Rank 5), also feature among the top five drivers, each having an अ-Nishchit Index of close to 80.

Among potentially controllable factors, health and medical risks (Rank 3) have an अ-Nishchit Index of 80, driven by concerns around sudden medical emergencies, lifestyle diseases, and unpredictable treatment costs. This is followed closely by emotional and mental wellbeing (Rank 6), income, debt, and financial planning (Rank 7), and career and employment challenges (Rank 8), each with an अ-Nishchit Index of 79, reflecting rising stress, financial insecurity, and job-related pressures. Family and social responsibilities (Rank 9) and retirement and ageing (Rank 10) have an अ-Nishchit Index of 78, while education affordability and children’s growth (Rank 11) records 75.

Uncertainty Cuts Across Age and Gender, but Deepens Sharply by Region and City Size

The index remains remarkably consistent across gender, age, and occupation, underscoring how uncertainty is widely shared. Scores cluster tightly between 78 and 80 across men (78), women (80), salaried professionals (79), business owners (80), and across generations, from Baby Boomers (78) to Gen X (80).

अ-Nishchit Index is lowest in the South (71) and high in all the other zones led by East (83). Uncertainty increases as city size decreases, rising from 73 in Tier 1 cities to 86 in Tier 3 towns. While married individuals with children show a marginally higher score of 80, the number of dependents does not meaningfully change the index, indicating that where people live and the level of access they have matter more than life stage or household structure in shaping perceived uncertainty.

From Adoption to Adequacy: India’s Life Insurance Challenge

Awareness of individual life insurance products is reasonably widespread, though usage varies significantly across categories. Term insurance is known to 58% of respondents, with 20% currently holding a policy, while whole life insurance shows 59% awareness and 20% usage. Savings oriented products such as money back policies have 57% awareness and 25% usage, making them the most commonly held life insurance plans, whereas endowment plans see 41% awareness but only 5% adoption.

Market linked products remain relatively niche, with ULIPs known to 33% of respondents and used by just 2%. Long term protection focused products also show modest uptake, with pension or annuity plans at 57% awareness translating into 8% usage, and child plans at 62% awareness resulting in 10% current ownership.

This uneven conversion from awareness to active coverage is driven by a combination of affordability concerns, complexity, and trust gaps. Nearly 32% of respondents cite high premium costs as a barrier, while 30% say life insurance does not feel urgent enough at present. Decision paralysis also plays a role, with 28% unsure about which plan to choose and 17% finding policy terms and conditions too complex. Trust remains a critical constraint, as 29% point to negative claim experiences of friends or family and 23% report a lack of trust in insurance companies. 

Furthermore, the survey reveals nearly 68% of term insurance holders have coverage below 9× their annual income, and 37% have less than 5× - far short of the 15–20× recommended by experts for adequate family protection. Only 10% reach the 10-14 times bracket, with just 7% at 15 times or higher.