Women Entrepreneurship Excelling Through Innovation

Article by Dr Minina Boussaoula, Ambassador of Youth, Philanthropist & Entrepreneur fromm Kingdom of Morocco

Women Entrepreneurship through innovation is a powerful driver of economic growth and societal development. When women are empowered to become entrepreneurs and bring innovative solutions to market, it not only enhances their economic independence but also fosters innovation, creates jobs, and addresses societal challenges. Here are some key points in the form of success formula to consider:

9 Success Formula to Remember 

1. Empowerment: Encouraging women to become entrepreneurs through innovation starts with providing them with the necessary skills, resources, and support systems. This includes access to education, training programs, mentorship, networking opportunities, and financial resources.

2. Innovation: Women entrepreneurs often bring unique perspectives and ideas to the table, leading to innovative solutions that address unmet needs in the market. Encouraging and fostering a culture of innovation among women can lead to the development of new products, services, and business models.

3. Breaking Barriers: Despite progress, women still face various barriers to entrepreneurship, including cultural biases, lack of access to funding, and limited networking opportunities. Efforts to break down these barriers, such as promoting gender-inclusive policies, providing financial support, and raising awareness about the importance of women's entrepreneurship, are essential.

4. Role Models: Highlighting successful women entrepreneurs and innovators as role models can inspire other women to pursue entrepreneurship. Visibility of female leaders in various industries and sectors can help challenge stereotypes and demonstrate the diverse opportunities available to women in entrepreneurship.

5. Collaboration: Encouraging collaboration and partnerships between women entrepreneurs, startups, corporations, academia, and government institutions can facilitate knowledge sharing, access to resources, and market expansion opportunities.

6. Supportive Ecosystems: Creating supportive ecosystems that nurture women entrepreneurs is crucial. This includes establishing incubators, accelerators, co-working spaces, and entrepreneurship programs tailored to the needs of women entrepreneurs.

7. Access to Funding: Access to capital remains a significant challenge for women entrepreneurs. Efforts to increase funding opportunities, such as venture capital, angel investment networks, and government grants specifically targeted at women-led businesses, can help address this issue.

8. Policy Advocacy: Advocating for policies that support women's entrepreneurship and innovation, including equitable access to education, healthcare, childcare, and parental leave, can create an enabling environment for women to thrive as entrepreneurs.

9. Measuring Impact: It's essential to measure the impact of initiatives aimed at promoting women's entrepreneurship and innovation to identify areas for improvement and track progress over time.

Overall, fostering women entrepreneurship through innovation requires a multifaceted approach that addresses various barriers and challenges while leveraging the unique strengths and perspectives that women bring to the entrepreneurial ecosystem. By empowering women to innovate and create successful businesses, societies can unlock tremendous economic and social benefits.

About the Author

Dr. Mnina Boussaoula is the Ambassador of Youth and a member of CGEM in the  Kingdom of Morocco after having an exciting career in both private and public sectors acquiring a high level of knowledge and expertise.  She established and led private businesses such as Alakhawayn Holding for Sustainability in the Southern provinces of the Moroccan Kingdom, Alakhawayn for Training & Consultancy (Training Institute) and Royal Majesty Trading which contribute to the economy and ensure knowledge sharing and transfer.

Dr. Mnina Boussaoula holds an Honorary Doctorate in Business Administration from International Business Academy, Zurich.  She received many awards and contributed voluntarily to many local, regional and international organizations.  Dr. Mnina is the founder of Alghayda for Investment and Sustainable Development Foundation in London and First President and currently a Board member of UNISMOGlobal in Bahrain and a Board member of GSM Forum in Nairobi. 

Dr Mnina Boussaoula
Ambassador of Youth, Philanthropist & Entrepreneur