Reliance Brands Limited Partners with Stella McCartney to Enter India Market

Reliance Brands Limited (RBL) has entered into a partnership with pioneering British designer Stella McCartney to evolve her namesake fashion house in India. This strategic collaboration brings Stella McCartney’s distinct blend of sustainable luxury, modern femininity, and progressive, cruelty-free values to Indian consumers through a multichannel distribution model showcasing the brand’s ready-to-wear collections as well as its handcrafted vegan accessories and footwear.

“Stella McCartney is more than a fashion brand — she is a pioneer of a conscious luxury movement that challenges conventions and redefines the way the world experiences fashion. India’s growing base of environmentally aware, style-conscious consumers presents the perfect landscape for Stella's mission to thrive. We are proud to bring her powerful vision to India,” said a Reliance Brands Limited spokesperson.

"We are thrilled to be bringing our conscious luxury movement to India and developing stronger connections with like-minded changemakers who want to build a fashion industry that is kinder to Mother Earth and our fellow creatures,” commented the Stella McCartney brand.

Founded in 2001 as a conscious luxury brand rooted in sustainability and desirability, Stella McCartney is one of the industry’s most prominent voices in responsible fashion. A lifelong vegetarian, Stella has never used leather, feathers, fur, or exotic skins in her collections. The brand is committed to material innovation and circular design, continuing to drive change across fashion, culture, and beyond. 

With 47 retail locations — 36 directly owned and 11 franchise stores — across fashion capitals such as London, Paris, Milan, Tokyo, and New York, as well as a presence in 651 department stores and boutiques across 71 countries, Stella McCartney represents one of the most recognised and progressive luxury fashion brands in the world.