Affordable, Artisanal, and Absolutely Lyrical—Label Devina Has Arrived

Born from brushstrokes and bound by thread, Label Devina is more than a clothing label. It is a movement that honours softness as strength, storytelling as design, and tradition as an evolving canvas.

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Affordable, Artisanal, and Absolutely Lyrical—Label Devina Has Arrived
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In a world chasing seasonal trends and surface shine, Label Devina emerges as a quiet revolution. Founded by Army wife, artist, and storyteller Devina Malhotra, the brand launches today with a single, unwavering vision — to bring emotion back into fashion, one hand-painted saree at a time. 

Born from brushstrokes and bound by thread, Label Devina is more than a clothing label. It is a movement that honours softness as strength, storytelling as design, an

fashion Label Devina