India’s leading supplier of Computers accessories, Consumer Electronics and multi-media gadgets ‘ZEBRONICS’ has unveiled its new market thrust with a new brand identity. Symbolized by the introduction of a new logo that signifies its growth and transformation, and celebrates the culture of innovation built over the company’s nearly two-decade history. Zebronics is India’s own brand which evolved over a period of more than a decade.
“The release of our new logo and visual brand marks a significant milestone and the beginning of a new phase for our company” said Rajesh Doshi, founder and Director of Zebronics. “Building on our tagline of ‘Always Ahead’, the new brand identity is intended to signify that we are moving forward by setting foot in new verticals while consolidating the existing footprint in peripherals and consumer electronics. As we are completing an existence of close to two decades, we enter a new era in our history, proud of how far we have come from when we were primarily known as a PC cabinets brand. We have evolved from a single product line to a multi-faceted portfolio, connecting with various types of consumers, while continuing to embody the brand value of offering best possible value and features at reasonable price. Continuing this legacy, we are excited and committed to establish our new brand and strengthen our position in different business segments.” The new logo embodies the new culture in Zebronics using a contemporary, simplified look and straightforward typography.
Zebronics had already built up tremendous brand equity over the years for its iconic zebra-stripe look that would stand out in any display or packaging. That has been given a modern styling with a circular crop that incorporates the stripes as well as the letter ‘Z’. The black-and-white circle used to crop the zebra pattern is symbolic of the globe, indicating Zebronics aspirations to be counted as a world-class brand in its segment, and highlighting the strategic focus to set new standards in marketing, product quality and service. The ‘Z’ connects one end to the other, being transparent. Black represents elegance and sophistication, while White stands for simplicity, purity and new beginnings. The circular representation is balanced by the clean typography of the name ‘Zebronics’ below it, and the tagline ‘Always Ahead’. Explaining the brand further, Doshi said, “We have positioned the Zebronics name very boldly and prominently in the entire identity to indicate our ambition to be in front with innovation and own up to our offerings. Our new logo expresses that we believe the full value of a brand is created only when there is a close connect between the Company, our customers, partners and suppliers – the four black elements in the circle.”
The launch of the updated logo and new brand identity was developed in collaboration with Edge Design House, a Chennai-based creative consultancy. Said Kota, Creative Director at Edge, “As Zebronics’ brand partner for the launch of their new identity, our work included the development of the brand story, definition of the brand expression and the resulting logo that incorporates their proud history but still looks forward on the Company’s business goals and reflects its transformation into a thriving multi-product company. Edge Design House is thrilled to have played a part in helping Zebronics further strengthen its ambition and commitment to the Indian market.” In line with its renovated brand identity and vision, Zebronics has also upgraded its website. The Company’s new website brings its culture and core beliefs to the online space by utilizing the upgraded brand identity. The site also showcases the company’s commitment to technology and innovation through enhanced search features, increased availability of product information, and overall improved ease of use.