CleverTap, a leader in mobile analytics and engagement, announced Live User Segments, a new capability for evaluating a user’s behavior as it happens in an app. Live User Segments run continuously and act like a real-time filter on a user’s behavior. Users are dynamically added to segments the moment their behavior matches pre-defined criteria. App developers and marketers use Live User Segments to do real-time monitoring and analysis of critical user flows such as on boarding and conversions. Marketing campaigns using push notifications, email, sms and browser notifications, can be automated to message users exactly when they complete a specified activity or sequence of activities, or even upon inaction, when they do not perform a desired activity within a specified amount of time, which could be in minutes, hours or days. “Live User Segments are the cornerstone of our app engagement strategy,” said Revant Bhate Head of Marketing at Faasos. “We deliver thousands of meal orders during the lunch hour but if a customer doesn’t complete an order by 12:15, we’ve lost that purchase. Our Live User Segments campaigns run continuously and identify customers we’re about to lose, and send them personalized push notifications with incentives to buy. We’ve seen a 30% lift in our conversions.”

CleverTap, a leader in mobile analytics and engagement, announced Live User Segments, a new capability for evaluating a user’s behavior as it happens in an app. Live User Segments run continuously and act like a real-time filter on a user’s behavior. Users are dynamically added to segments the moment their behavior matches pre-defined criteria.

App developers and marketers use Live User Segments to do real-time monitoring and analysis of critical user flows such as on boarding and conversions. Marketing campaigns using push notifications, email, sms and browser notifications, can be automated to message users exactly when they complete a specified activity or sequence of activities, or even upon inaction, when they do not perform a desired activity within a specified amount of time, which could be in minutes, hours or days.

“Live User Segments are the cornerstone of our app engagement strategy,” said Revant Bhate Head of Marketing at Faasos. “We deliver thousands of meal orders during the lunch hour but if a customer doesn’t complete an order by 12:15, we’ve lost that purchase. Our Live User Segments campaigns run continuously and identify customers we’re about to lose, and send them personalized push notifications with incentives to buy. We’ve seen a 30% lift in our conversions.”

CleverTap, a leader in mobile analytics and engagement, announced Live User Segments, a new capability for evaluating a user’s behavior as it happens in an app. Live User Segments run continuously and act like a real-time filter on a user’s behavior. Users are dynamically added to segments the moment their behavior matches pre-defined criteria.

App developers and marketers use Live User Segments to do real-time monitoring and analysis of critical user flows such as on boarding and conversions. Marketing campaigns using push notifications, email, sms and browser notifications, can be automated to message users exactly when they complete a specified activity or sequence of activities, or even upon inaction, when they do not perform a desired activity within a specified amount of time, which could be in minutes, hours or days.

“Live User Segments are the cornerstone of our app engagement strategy,” said Revant Bhate Head of Marketing at Faasos. “We deliver thousands of meal orders during the lunch hour but if a customer doesn’t complete an order by 12:15, we’ve lost that purchase. Our Live User Segments campaigns run continuously and identify customers we’re about to lose, and send them personalized push notifications with incentives to buy. We’ve seen a 30% lift in our conversions.”