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MSME

Zoya Askari on Consumer BehaviourMindful Entrepreneur

Understanding Indian Consumers: Tapping into Psychological Triggers for MSME Branding

Learn how Indian MSMEs can use color psychology, smart pricing cues like ₹199, and emotion-led storytelling to build trust, boost recall, and drive loyal, lasting sales. Zoya Askari writes for SMEStreet

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