C1X India (Class one exchange) has won the digital media mandate for mytaxiindia, a upcoming platform for online car bookings for outstation rides. The former will craft the online media buying strategies for MTI & drive mostly the performance side of the business for Web & Apps.
Commenting on the win, Mohit Rajpal Co-founder MTI says – We are contemplating a huge growth in next 3-6 months with lot of focus on the marketing side, C1X comes with right set of skills & ad tech at the stage we are in right now & we look forward for great partnership together.
Parasar sarma Vice president C1X says – “Mytaxiindia is trying to solve a very acute problem that exists in the market. Outstation cab booking in India is mostly offline today & MTI is playing vital role in bringing these cab operators online & creating ease for users to check & book cabs in real time, we see a great partnership with MTI in their Journey towards becoming a prominent consumer internet travel brand.
C1X is an independent digital & mobile marketing leader with expertise in programmatic, Mobile & desktop audience data & performance marketing. Founded in 2014, C1X is a funded global corporation with offices in Silicon Valley, New York City, India, and Japan. C1X has witnessed very high YoY growth in India market mostly through their Mobile offerings and have big plans to expand in India with its recently launched marketing tech solution.
MTI (My Taxi India) is a complete car rental solution for local, outstation or holidays tour. Within few years of its launch, MTI already has the largest ISO 9001:2008 certified taxi network in India, with over 4000 taxis operating across 102 cities. Unlike other on-line car rental companies in the country, the company follows an affiliate business model, whereby it works with on-board taxi fleet operators across the country. It allows customers to check the availability of taxis in real time and make customized itinerary-based bookings. MTI recently gets the funding from GHV Accelerator & Nihon Kotsu, Japan. This year, the company also bagged the prestigious ‘Superstar Startup of 2015’award from NASSCOM 10,000 Startups, a NASSCOM initiative that curates the best tech start-up from across India. MTI also invited by Google to be a part of its first ever StartupBootCamp in Bangalore.