Dawn of Digital Printing

Dawn of Digital Printing

In a conversation with SMEStreet, Mr. Puneet Datta, Director of Professional Printing Products (PPP) group, Canon India, highlighted the trends in digital printing market of India and also emphasized Canon India’s key focus areas.

Edited excerpts:

What are the key trends you are witnessing in the Indian Print industry?

The professional printing industry is evolving at a fast pace and technological innovations are key driving factors to run parallel with the market demands and trends. Keeping pace with our customers’ evolving preferences, we continuously innovate and bring in versatility to our product offerings. The professional printing segment has seen a tremendous growth in India and to further tap this opportunity, we wanted to expand our offerings to our customers while continuing with our legacy of developing the best technology in the best product forms.

What are the key observations you have regarding the changing mindset of Indian consumers?

The market is showing great adoption for digital prints. Although digital print machines are growing exponentially in the market but it has a long way to go as the market is still considered to be at a nascent stage.

Canon have recently introduced ImagePRESS series under the portfolio of digital printers. Please share an overview on this new introduction.

The Canon imagePRESS C7010XX series was voted as the winner of ‘Popular colour cut-sheet digital press’ in an online poll conducted by the Print Week India. In our quest to make the best even better we are pleased to launch the imagePRESS C10000VP which takes quality, productivity and consistency to the next level. The PlotWave 500 is the new generation and technologically advanced technical document system from Oce which boasts of ‘cloud integration’ and the fastest ready time due to its patent technology. These new products combined with our solutions portfolio and best in class services adjudged by our customers over past many years have put Canon as the preferred partner in the minds of the printing industry when it comes to digital printing.”

How is the market graduating towards digital?

Investments in traditional printer market witnessing a sharp declining trend in India. On the contrary, digital machine installations are growing at 15% to 18% per annum.  Customers are more and more inclined towards digital printers because of two main factors. Firstly about scalability and secondly and most importantly, low maintenance costs.

How is Canon looking at the Indian small and medium businesses (SMEs) segment?

SMEs are an important focus area for Canon’s business in India. Our products are designed to address the unique requirements of this segment. However, we are getting wide popularity from the SMEs.