Canon India launched an all new new range of office imaging products targeted at corporate, the SMEs (Small and Medium Enterprises) and SOHO (Small Office & Home Office) segment. With the launch of these seven new scanners and one MFD – imageFORMULA DR-M160, DR-C225, DR- C225W, DR-M1060, DR F120, CR- 135i UV, P-215II and the imageRUNNER 2002, Canon’s Office Imaging Solution Division (OIS) expands its offering, further strengthening its office automation product portfolio.
Canon has established it’s strong positioning in the document scanning market with highly innovative and diversified products features. Now, with an added focus and commitment towards the SME segment, Canon is all set to attract India’s one of largest economic growth drivers, SMEs, by enabling them for better office documentation experience.
Speaking on the launch, Dr. Alok Bharadwaj, Executive Vice President, Canon India, said, “There are two kinds of strategies behind new product launches- Push and Pull. These products are completely a result of pull that we felt from the market. Canon is being recognized for its high technology and diversification and it a pleasure the we are able to cater to the increasing demand of new scanning products and a space-saving Black and White MFD.”
India is probably world’s largest analogue country where most of the important and critical information lies in files at homes and offices. Dr Bharadwaj also said, “In line with the same, Canon has been successfully addressing the digitization requirements for governments and corporate for many years now. The High speed ADF based document scanner market in India is about 30,000 units and with these new workgroup & departmental scanners, we intend to expand our presence in this market.”
K Bhaskhar, Senior Director, Office Imaging Solutions Division, Canon India also highlighted the market demand of saving energy, he said, “Organizations across all sectors are interested in enhancing their focus on greener practices, less energy consumption and high efficiency. They are inreasingly optimizing their print and infrastructure. Canon, through launching this wide array of products is helping SMEs achieve their aspiration of growing into big corporate houses. The workgroup & departmental scanners support the document digitizing needs of its customers with reliable and high-speed scanning, easy operation and space-saving design that greatly improve work efficiency.”
Canon’s ImageRUNNER 2002 is a designed with a technology with affordable pricing strategy. Its biggest USP is the mobile printing with WiFi Router.
Canon is aggressively working towards creating products and services that are more appealing to SMEs. On these lines, the company is also working on some upcoming product categories including cloud based solutions.