Canon India Envision the Spirit of Entrepreneurship, implements strategic focus for SMEs

Canon India Envision the Spirit of Entrepreneurship, implements strategic focus for SMEs

To foster the colour printing market in India, Canon India Pvt. Ltd, announced the launch of new range of A3 and A4 colour Multi- function devices (MFDs).

The products launched in the A3 segment are ImageRUNNER ADVANCE (iR-ADV) C3300 series comprising of iR-ADV C3320/C3325/C3330 and ImageRUNNER ADVANCE C350i in A4 segment, deliver high quality output, low maintenance cost and enhanced media handling upto 300gsm paper with A3 plus paper size. With this launch Canon is poised to expand horizons into commercial sector (particularly copy shops). Also these machines are designed to meet the expectations of the SME’s, corporate and government sector with the inbuilt security facilities.

Mr. Kazutada Kobayashi, President and CEO, Canon India Pvt. Ltd, said, Innovation has always been a driving force at Canon and our new series of colour MFDs reflect our commitment  towards offering world-class technology, ease of use and high quality to meet the customer expectations. India is a land of rising entrepreneurs and we would like to play an active role in increasing the opportunities for them in the colour printing domain. Our newly launched products shall add value to SME’s and government sector’s demand for cost efficient, secure & high quality printing solutions.”

Canon has always been committed to introduce innovative and cutting edge technology to its consumers. The company is looking at widening their market share by reaching out to the tier 2 and 3 cities where such printing solutions are witnessing growing demand. Exposure to such equipment will help businesses to explore wider and newer territory of work.

Speaking at the occasion, Mr. K. Bhaskhar, VP – Business Imaging Solutions Division, Canon India said, “In India, we currently have a market share of 26.8% in A3 colour segment and with the latest addition to the colour MFD series, we are expecting to gain an additional market share of 3% in this category. This new range of colour MFD’s are well equipped to meet the expectations of the ever evolving SME sector. We are also envisaging this colour series to play a key role in meeting the demands of the short run colour prints requirement in the commercial segment.”

Canon is making printing easy and accessible. With the introduction of this new printer range, printing jobs can also be executed on the go. Mobile printing is available on these newly launched MFD series. With several firsts to its credit, the products are also synchronised with an onscreen Walkthrough Video, providing step-by-step instructions to guide users through consumables replacement.

Eager to build a satisfied and successful customer base in its expedition, Canon India is ensuring wider reach of the new MFD’s through its channel partners.