C1XMobile Started a little over a year ago as an Incubated program under C1X global banner exhibited a huge success growth since then, C1XMobile which is a complete end to end mobile advertising platform – for app developers it serves as an ad monetization partner with native ad formats & with multiple ad exchanges connected which does real time optimization for best in class eCPM’s.
For Advertisers it serves the first party audience data platform to target its right set of users through raw device level information. “We are extremely delighted with the massive growth in last 6-8 months and growth itself has become an enabler for us to innovate rapidly & we foresee 2X-3X jump in all aspects of our business soon. We bring in non-flavored data set to advertisers & empower them to slice & dice data themselves through a self serve platform which results in much appended yield than other source of mobile marketing”, added by Parasar Sarma Head of C1XMobile. He also happens to be from the co-founding team of goibibo & lead the mobile growth curve at goibibo in the past. With a very lean & thin team C1XMobile has already been working with more than 50 bands like Jabong ,Goibibo ,Myntra, Makemytrip , Snapdeal , Cleartrip , freecharge, shopclues ,koovs ,fame & many more.
C1X Inc. who is a leader in programmatic, data driven digital advertising & header bidding technology raised $5.1 million Series A funding last year from Japanese investors & have offices in Silicon valley USA, New York City, Tokyo, Delhi, Mumbai & Chennai.
Speaking on this Mr.Mukundu Kumaran global CEO C1X Inc. says “Mobile has been one of our key focus areas & we believe in value driven advertising across our product portfolios keeping audience data as its core & we are confident that our 1st party mobile Audience Data platform will change the way advertisers run campaigns on mobile currently, C1XMobile has been very successful in Indian market & we are expecting the same growth curve in other markets too.”